BEBE Closing Stores Amid Shopping Mall Havoc

BEBE  is planning to close twenty five of its retail stores. Store sales are slow and this is another example of retail chain stores rethinking their business models to stay alive. Another retailer facing massive competition from online sales and declining revenue.Gross margins did increase due to sales and big markdowns to move merchandise out of the stores.The chain will also decrease its store footage about 15%.

Do you think BEBE styles are enough to keep you still going to the store? Do you find that you are getting better deals online?  What do you think they could do to increase your likelihood to buy at their stores?

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