BEBE Closing Stores Amid Shopping Mall Havoc

BEBE  is planning to close twenty five of its retail stores. Store sales are slow and this is another example of retail chain stores rethinking their business models to stay alive. Another retailer facing massive competition from online sales and declining revenue.Gross margins did increase due to sales and big markdowns to move merchandise out of the stores.The chain will also decrease its store footage about 15%.

Do you think BEBE styles are enough to keep you still going to the store? Do you find that you are getting better deals online?  What do you think they could do to increase your likelihood to buy at their stores?

Photo Credit: https://www.flickr.com/photos/135504457@N06/26863344685

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s