Emma Chamberlain, a businesswoman and content producer, was named the new global ambassador for Lancôme on Thursday. According to a press statement from the company, Chamberlain, who has a social media following of about 30 million, will represent the brand and “promote the brand’s principles of positive and powerful beauty to invite a whole generation to shine inside out.”
The press release on the Lancome website reads, “With her engaging personality and relaxed demeanor, Emma became a global sensation by establishing herself as one of the most popular fashion icons and effortlessly cool content creator. Shortly after launching her YouTube channel at the age of 16, Emma broke into social media stardom at a very fast pace. The success of her social content gaining traction came from Emma demonstrating an authentic version of herself, which made her stand out as a disruptor in the crowded content creator space. Chamberlain’s fans don’t only find her content entertaining and filled with humor, but rather comforting, feeling that they are not alone in their journey.”
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