Beauty and The Corona Virus

Alert: When shopping for beauty products in stores, it is important to only buy things that are kept behind the counter because they are sealed and packaged.

Stores like Sephora are taking extra precautions such as cancelling all beauty services and using hospital grade disinfectants. Because their stock is out on the shelves, you never know whose hands dipped into the products.

1st and foremost, do not sample any products!

This global pandemic is serious and make sure you do not share your cosmetics with anyone.

Clean all your current collection of cosmetics immediately. If purchasing a product of any kind, from water bottles to cosmetics, wipe things down with 70 percent alcohol- especially anything you buy from the supermarket that goes into the fridge.

Be safe, stay healthy.

Is Ulta Selling Used Dirty Cosmetics Returns? Can This Really Be True?

pop fashion news discount makeup

A new website out there called Babe.com about women who don’t give a f**** as touted on their website has reported that former employees of Ulta are cleaning up returned makeup and stocking it back on the shelves.

According to the article, the employees were told to disinfect with alcohol product returns and repackage for reselling.

It all started with fatinamxo @fatinamxo twitter comments about getting the word out at the store she works out of in Sherman Oaks, California. Others have commented on her tweets stating that managers have told them to do some unbelievable things with customer returns.

We cannot confirm or condone any of this action. You may read the full article below here ulta-resells-dirty-used-makeup-returns-according-to-a-former-employee-

 

 

Compare The Beauty Reward Programs: Who’s The Best for 2018?

 

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Beauty Divas Never Shop Without Their Reward Points.

Frequent shopper rewards programs give us the best bang for our buck. The stores invite us in to buy our favorite items time and time again, alluring us with delicious rewards and freebies gaining customer loyalty.

If you’re not subscribed to a rewards program, you should be. You can save money and enjoy some incredible perks.

With the rise of online shopping and the decline of trips to the mall due to higher prices, brick and mortar stores face tough competition with online shopping deals.

Passing the savings on to you,  some manufacturers can go straight to the consumer online on their own websites offering deeper discounts to attract customers, reducing their costs and expenses, passing the saving on to you. Enter the new world of Amazon, taking over retail, leaving brick and mortar in the dust.

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Shopping at a physical location is not dead.

Shopping at an online venue that has a physical store has great advantages. You can return or exchange my item at the store for an easier return experience. You may save a lot of time  with returns because you are seeing exactly what you are buying

Returning items in the store are easy. You are likely to see another item you like and make an additional purchase- adding more point rewards faster. Sending an online item via the postal service is likely to take 7-10 days before you get a replacement or a refund. Check the online vendors return policy before buying. Nobody wants to stand in line at the post office and return an item.

Let’s start with Sephora and compare them to Ulta Cosmetics.

What’s great about Sephora is that they can be conveniently located close to your home and inside a mall, if you are in an urban, or suburban area. Sephora carries many of the same items as the department stores and more.

You’ll see new and upcoming products at Sephora first.

What I like about Sephora is that they carry new and upcoming brands not yet available in the department stores. Many of the new brands are holistic and healthy. They care about animal cruelty and the ingredients they use in the formulas.

Sephora “Beauty Insider Rewards” rewards you “after” you shop. You earn points to get rewards. If you do a full return on that item they take away the points earned. Reward points start at 100 points and go up to 20000 points.

  • 100-250 Points: You get a mini sample of one item.
  •  500-720 Points: Receive more brand options and some larger samples and more brand choices. Ordering online, use 750 points and over gets free shipping.
  •  5000 -15000 Points: Various celebrity day events- influencer beauty parties-luxury beauty sets.
  •  20,000 Points:
  • 500 points: Multiple  5 mini samples of the same brand.
  • 750-2500 points: Pro custom face chart by a famous makeup artist.
  • 3000-4500 points: Usually a kit of some type of cosmetics or accessories.
  • 50,000 points- International trips to distant lands outside the USA.

Spend and wait to earn is the way it is done at Sephora. If you have rewards of 750  points accumulated or more, you can order that reward online from your accumulated points. It’s your gift, use it. It also ships for free.

What I did not like at Sephora some of the choices presented to me by Sephora at the counter to redeem rewards.   I cannot choose any item freely in the store. You can choose to save your rewards and wait another time when better offerings to your liking are presented.

The point reward offerings at the counter are sample sizes. If you don’t like them for yourself, they are great for the stocking stuffer gifts for friends and family at holiday time.

“Ulta Ultimate Rewards” work differently than Sephora’s beauty rewards programs. The coupons are available immediately for $3.50 on purchases over $15 or 20% off coupons send me running to the store. In most cases, if I can get it at Sephora, I would rather get it at Ulta, if that brand is eligible for the coupon program.

If you are on their mailing list, the coupon comes on the back of the mailer. They do expire, so hurry in. Lose the coupon? No worries, just type in Ulta Coupon on your phone and up pops the link to the coupon to use immediately.

For every dollar you spend, you earn a reward. Sign up for email and get 2X-5X bonus points towards purchases.  Email signups get free birthday gifts and double points during the month of your birthday.

Ulta is like a Sephora, a hair salon, and CVS combined. One side of the store is upscale beauty brands sold at leading department stores. The other side mimics all or most beauty items sold at you favorite drugstores. Ulta also has a beauty salon. In some stores the offer facials by a licensed cosmetologist.

Ulta’s Rewards Points Program

100 Points = $3.00 towards a purchase.

250 Points = $8.00 towards a purchase.

500 Points = $17.50 towards a purchase.

750 Points = $30.00 towards a purchase.

1000 Points = $50.00 towards a purchase.

1000 Points = $3.00 towards a purchase.

2000 Points = $125.00 towards a purchase.

Remember, points do expire at the end of the calendar year.

Spend $450 or more and you are eligible for Platinum rewards. Instead of 1 point for every dollar, you will earn 1.25 and the points last forever. You also get a $10 certificate to use at Ulta at Holiday time. “Platinum Perks” get you secret offers.

Beauty divas, if you make your larger purchases at Ulta including blow dryers, curling irons and the upscale hair care and skin care lines the rewards add up. The best thing about Ulta? You get to choose your products and are not limited to what you have purchased once you redeem your rewards.

The winner is Ulta

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Drugstore Rewards

CVS Extra Care Beauty Club

For every $50 you spend when you get CVS Extra Care Beauty Club you will get $5.00 off the next Big Beauty purchase you make. Coupons galore arrive in your inbox with many brand name items you love like L’Oréal, Maybelline, Almay, Cover Girl, and more.

CVS now carries expensive brands like Fekkai Shampoo, Paul Mitchel, and Keraste. Get the CVS phone app and all your discounts get loaded to your CVS card on your phone. At checkout, the cashier scans your “CVS Extra Care Card” barcode on your phone and voila the discounts are ringed up right off your purchase.  It’s easy and fast. CVS is always adding to your account and on the receipt new rewards.

CVS also offers “Extra Bucks” which randomly shows up on your phone app or on your receipt when making a purchase. Sometimes they are as high as $5 or $10 and are based on your previous buys. “Extra Bucks” is used for anything at the store. Postal mailers will come to you for 25% or 30 %  off an entire purchase. Love those coupons! They offer big savings but are not eligible sometimes for items on sale, so check with the cashier.

The Winner is CVS

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Rite Aid Plenti Rewards Program

Rite Aid has the “Plenti Rewards Program.” You can get 30 Percent off many items at Rite Aid by signing up for the rewards program via the Rite Aid website or directly at the store. The rewards for 30% are usually one-day special offers. Rite Aid rewards are pretty straightforward across the entire store. Some of the savings are higher than CVS when they release a 30 % off to shop on a specific day. Via email or on the site you can view specific coupons on items. For beauty items, like CVS, they do have a buy two get one for 50% off.

Walgreens Beauty Enthusiast Points

Walgreens works on a point system to earn dollar rewards for items you choose to buy.  The “Beauty Enthusiast” rewards program gives you 5,000 points for every $50 dollars you spend on beauty. The reward equals $5.00 to spend in the store or online. You will get a personalized profile and beauty picks just for you, and free samples.

You get exclusive beauty promotions and in-store sample events. Rewards do get adjusted when a return is made that equal the value of the return. When you are completing a return from a transaction that went towards points but did not result directly for the issuance of the 5000 Balance Reward points, the points will stay in your account, but the amount required to reach the next beauty enthusiast bonus will be commensurately increased equal to the value of the return.

Department Store Rewards

The winner is Bloomingdales

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Bloomingdales

Bloomingdales Loyalist Rewards are top of the line. You spend, you earn, and you earn nicely. Rewards on the high-end cosmetic lines are usually excluded from certain products at Ulta, so I head over to Bloomingdales for most of my high-end cosmetic lines.

Rewards are throughout the store. When you sign up for rewards, you will get email rewards information that looks like this. Spend a $100 and they give you $25 reward card to spend on a purchase or towards another purchase. When it’s time for my $100 Chanel creams, I add mascara. All brands are eligible. You will also get regular sale events at Bloomingdales for 25% on a large selection of items.

  •  At Bloomies you get one point for every dollar you spend.
  • You earn double points on all shoes, cosmetics, and fragrances every day.
  • Perks of the month straight to your inbox. Earn double, triple and power points when shopping an exclusive event.
  • Free shipping, and no minimum purchase.
  •  Accumulate 5,000 points and get a $25 rewards card you can use the next day and beyond.

If you have a Bloomingdales American Express credit card you will earn reward points when shopping outside of Bloomingdales in another store. Spend $3500 or more and you get four points for every dollar you spend. You can pick four days in the year to earn triple points by calling 866-404-8787 or in the store with a sales associate.

 

 

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Nordstrom’s

Nordstrom’s has always been about exceptional customer service with a great return policy. If you have a Nordstrom’s credit card you can earn some whopping rewards that are enough to satisfy any beauty diva. Reward programs are also good at Nordstrom’s Rack, HauteLook, and TrunkClub.

For every 2.000 points you accumulate, you will earn a $20 Nordstrom Note. You will earn one point for every dollar you spend. For the holiday 2017 until December 24th you can sign up and get a Nordstrom’s personal 10 point day.

How the 10 point day works:

Earn 10 points for every dollar you spend on that day using your Nordstrom credit or debit card purchases made at the stores or online at Nordstrom, Nordstrom Rack or HauteLook.

  •  Level 1 card members can pick a day from December 1–17.
  • Levels 2–4 card members have more date flexibility for shopping and can choose dates between November 24 and December 24.
  •  If you don’t have a Nordstrom’s credit card, if you apply on the Personal 10 Points Day’s available and get approved between December 1 and 17 feel free to shop and get the 10 point rewards for every dollar spent.  Now here is the big bonus!!  Spend $100 on your new card on the day you’re approved and get a $40 Nordstrom’s Note.
  •  Bonus #2- If you already have a Nordstrom’s credit card you will earn 6 points per dollar during Triple Reward Points events. Spend $334 and get a $20 Nordstrom’s Note.

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Macy’s

Macy’s offers Plenti Rewards. It’s free to sign up and you start earning reward points when you spend accumulate 200 points- the points are available for savings at the register. 1000 Plenti Points earn you $10.00 of your purchase. You can link your Macy’s credit card to their rewards program. You can pay cash at the store and use your phone number with no credit card required. You may also use any credit card as your information Plenti rewards number is linked to your account for easy lookup.

 Beauty Supply Rewards

Sally’s beauty has a great rewards program. For every $50 you spend you get a free item as long as it’s under $10.00. That includes any item in the store. Wow, what a great perk!

New members get their first item for free. For every $1.00 you spend, it equals 10 points- allowing you to accumulate 50 points to get that free item over time. Rewards however only have a 60 days lifespan.

“Sally Beauty Rewards” replaced the Beauty Club Card that had a $5 annual fee which had to be renewed every year. Sally’s does not carry high-end cosmetics like Ulta, and Sephora, but they carry many top hair color brands you can’t get at those stores. They are a hot spot for hair care and carry great brands for shampoos and conditioners. Sally’s Beauty Supply also sells their own brands. They have a large selection of blow dryers and straight irons. Notably, they have a big selection of nail care items, one of the best, and a huge selection of combs and brushes. Sally’s Beauty Supply also carries a large selection of hair extensions.

If your purchases total $150 or more in a 12-month period, you’ll become eligible for the Elite tier, which gets you extra perks, like a 5% everyday discount and a beauty box filled with products for your birthday. Elite Tier benefits are calculated for the following year.

Discount Stores

Target is one of the largest suppliers of big brand beauty items. The target app has been updated and once you factor in the Red Card 5% discount off your bill on checkout, you can save really big here.

I just opened my new Target App. It has been updated for an easier, more pleasant experience. I pressed the beauty icon and up came 20-25%- off coupons on hair care items like Tresseme, Nexus, Pantene, Biolage and more. Notably, a Chi Air Classic Flat Iron came up with a  20% off coupon. For cosmetics, I am looking at a 35% off for Rimmel Foundations and 50% off Rimmel concealer. Covergirl cosmetics Peacock mascara has a $3.00 off coupon.

I have to say for these brands I am better off shopping at Target than Ulta. Target items, in general, are cheaper than most other stores on their regular store pricing. Yah! I am a fan.

Specialty  Beauty Brands

M-A-C  Cosmetics  M∙A∙C SELECT

The cult of Mac Cosmetics lives on. Located mostly inside department stores, you will now see a stand-alone Mac Store within the shopping mall as a second location. There are three reward programs to choose from. They are all great deals.

Members-only program- “Get Seduced” gets you Exclusive members-only products.

  • Anniversary gift
  • Back-to-M∙A∙C expanded
  • Convenient Back-to-M∙A∙C tracker
  • Complimentary samples at the checkout counter
  • Free shipping on online orders.
  • Spend $1Complimentary M∙A∙C Select 30-minute makeup application
  • Cut the line to shop selected collections
  • Exclusive members-only products
  • Anniversary gift
  • Back-to-M∙A∙C expanded
  • Convenient Back-to-M∙A∙C tracker
  • Two complimentary samples at online checkout
  • Free 2-Day shipping ($50 minimum)

Get “Devoted” plan has more options.

  • Complimentary M∙A∙C Select 30-minute makeup application
  • Cut the line to shop selected collections
  • Exclusive members-only products
  • Anniversary gift
  • Back-to-M∙A∙C expanded
  • Convenient Back-to-M∙A∙C tracker
  • Two complimentary samples at online checkout
  • Free 2-Day shipping ($50 minimum)

 

Spend $500 or more and get “Obsessed”

  • Two complimentary M∙A∙C Select 60-minute makeup applications
  • Be the first to shop selected collections
  • Exclusive members-only products
  • Deluxe anniversary gift
  • Early access to new products
  • Back-to-M∙A∙C expanded
  • Convenient Back-to-M∙A∙C tracker
  • Two complimentary samples at online checkout
  • Free 2-day shipping ($50 minimum)

My favorite perks are the free samples and the complimentary makeup sessions. One of the beauty experts will apply the makeup and you will learn techniques on the application because the makeup artists will go into detail on how to apply and the colors that are best for you. I like to take advantage of this one for holidays and special occasions. You will look runway gorgeous complimentary of M-A-C. All rewards are based on a calendar year.

The winner is Lancôme

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Lancôme Loyalty Program
Lancôme offers a beauty reward program for buying their products and for leaving reviews on their social media pages like Facebook, Instagram, and Twitter. Many beauty brands are doing this to increase engagement for their fan pages. Following the Facebook pages of your favorite brands helps you keep up with the latest events, new products, and sales. When you join you get 50 points for free. Get 10 points for every dollar you spend.

Lancôme has three plans, Rose Gold, Gold, and Platinum

  • ¨ Rose Gold: 1-1,1999 points free shipping on ordered $49 or more, VIP access, full-size products and birthday gift
  • ¨ Gold: 2,000-6,499 points. All of the Rose Gold, and you get free gift wrapping and Complimentary Shoprunner™ Membership
  • ¨ Platinum: All of the Gold points perks plus special event access.
  • Check out the Lancome website for specifics on the program and to sign up.

Social Media Perks:

  • ¨ Earn 5 points to write a review
  • ¨ Earn 5 points add your gender
  • ¨ Earn 5 points add your mailing address
  • ¨ Earn 5 points add your birthday
  • ¨ Earn 5 points follow on Twitter
  • ¨ Earn 5 points use the Lancôme Hashtag
  • ¨ Earn 5 points follow on Snapchat
  • ¨ Earn 5 points use Lancôme’s hashtag
  • ¨ Earn 50 points connect with Lancôme on Facebook and Instagram
  • ¨ Earn 150 points Sign Up for Lancôme Auto-Replenish Service

Perk on the Lancôme Auto- Replenish Service receives free shipping and a deluxe mini gift. Checkout Lancôme rewards https://www.lancome-usa.com/about-elite-rewards

Murad

Murad’s loyalty reward program certainly has benefits. The skincare brand and its salons carry high-quality products coupled with facials and treatments. Like Lancôme, they reward points for social media use. You received 2 points for every dollar spent, with a $22 minimum purchase. Rewards are redeemed for your next purchase. Points will expire at the end of 12 months if you have not made a purchase. Rewards are redeemed at 250 points and above.

Murad also has special skincare events where you may get a chance to meet Dr. Murad.

  •  Earn 50 points for creating a new account and earn an additional 50 points for subscribing to their newsletter.
  •  Earn 30 points connecting to Murad on Facebook, Twitter, Instagram and Google     Plus.
  •  Earn 30 points sharing a product via social media
  •  Earn 50 points reviewing a product on social media.
  •  Earn 100 points sharing their products with friends resulting in a purchase.
  •   Earn 50 points answering product questions on social media from other fans.

Social media rewards are only eligible if you click the social media links from their website and adding them from your social media account.

Murad’s products are not cheap, but they are not overly expensive either. You can buy a complete regimen of skin care for under $250 dollars. The points add up quickly to get the rewards. Rewards are also redeemable for their other brands,  www.resurgence.com, and  www.livespotless.com

Check out https://www.murad.com/murad-beauty-rewards/

  • Reward programs are always changing so make sure to check the websites for their current reward programs. So you have a rewards program you like that we did not mention? Contact us and we may include it in our next update about reward programs after the holiday season.
  • Your views and thoughts about rewards are important to us. Please share this article and comment below.
  • Reward programs are always changing so make sure to check the websites for their current reward programs.
  • Do you have a rewards program you like that we did not mention? Contact us and we may include it in our next update about reward programs after the holiday season.

Want to have an article like this written about your business? Head over to AZ Publishers to find out how we can get your brand in the forefront with digital content marketing.

 

 

 

 

 

 

 

 

 

Liliane Bettencourt Heiress of L’Oreal Dies at 94

POP FASHION NEWS- LILLIAN Bettencourt

Liliane Bettencourt of the founding family to the L’Oréal cosmetics empire passed at the age of 94.

Born in Paris on Oct. 21, 1922,  her life was not without controversy.  Her daughter L’affaire Bettencourt filed a lawsuit for her mother when she was swindled and taken advantage of by a photographer names François-Marie Banier- 25 years younger than Liliane.

Banier was accused of robbing her of an art collection, annuities, and money.  Her daughter fought for her in court stating her mother was not completely mentally aware and very frail. The man was criminally charged, and sentenced to three years in prison.

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Scandals continued for the Brettencourt family when in 2010 her butler leaked information about $98 million kept in Swiss bank accounts to avoid taxes. She was accused of illegal campaign contributions to Nicolas Sarkozy, who ran for election in 2007 for the French Presidency.

Liliane’s net worth as reported by Forbes was $44.3 billion, including her stake in L’Oreal as a majority shareholder.

What’s next for the L’Oreal cosmetic empire?

First off, Dan Loeb of   Third Point, a venture capital company took a $3.5 billion dollar stake in Nestle. It is about 1.25% of Nestlé’s shares. Nestle’s brands include Purina Cat Chow, Kit Kat, and Haagen- Dazs ice cream to name a few.

Third Point has a 23% stake in the French cosmetics company, L’Oréal SA. Third Point Ventures is the venture capital arm of Third Point LLC, a registered investment adviser located in New York.

Third Point may sell its stake in L’Oréal, worth now about $25 billion. The company says it is open in talking about creating long-term value to optimize its capital return for its shareholders.There could be a possibility of  L’Oréal stake  to be  divested via an exchange offer for Nestlé

Françoise Bettencourt-Meyers, daughter of Liliane has a 30 percent hold on her assets that are placed in a trust.Françoise Bettencourt-Meyers  is now the richest woman in the world. According to Bloomberg-  she is worth $42.3 billion. Click here to see the video-

This article was sponsored by AZ Publishers- http://www.azpublishers.com

 

Photo credit: Ana Botella Crew Flickr

 

The Best Brow Looks We Found and The Top Five Products to Achieve Them

Brows have changed shapes over the years. From Pamela Anderson super thin arched brows to the new thicker intense darker brow looks for 2017- see the looks here and the products to get them. My favorite all around brow pencil is from Chanel. The reason I love the Chanel brow Crayon Sourcils Sculptant Eyebrow Pencil for $32.00 it is  the most natural looking product on the market. The pencil is firm, but soft at the same time. It lets you keep layering and stroking for big buildable coverage. I find I can use this product and not have to buy anything else, as your brows will certainly stay put using the Chanel eyebrow pencil.

There are other good cheaper products on the market that work well, but I do notice with the cheaper brands, you have to spend more time using them, and using more than one product from the same line, or another line to get the new thick brow look you desire.

There is NYX Tame and Frame, NYX Micro Brow Pencil, NYX Eyebrow Gel, and NYX Eyebrow Powder.  They are are a good drugstore brand alternative. In particular from the NYX Browline is the 3-in-1 Brow. The brow gel on his is thick and rich, and the pencil is creamy, but can get a little gummy. It also comes with a powder point end for softening.For three items you will spend around $25.00.

Anastasia Brow Pencils are very thin and the pencil is harder. It comes with a spoolie at one end. If you want the thick eyebrow look, you will need to buy more form this line to create a thick look. This pencil is good for creating smaller hairs. The Anastasia Brow Powder Duo and Anastasia Tinted Brow Gel would help you achieve the look, but all of this will set you back over $60.00

The Maybelline Brow Precise® Fiber Volumizer for under $10 is a good affordable choice and can be used alone if you already have thicker brows and just want a little color and density fill in. I suggest using the Eyestudio® Brow Precise® shaping pencil and grooming brush as the pencil is not to skinny and the density is decent. Top if off with Brow Drama® Pro Palette. The kit  comes with with sculpting wax, filling powder, and a highlighter.

Mac Big Brow Pencil is a great choice for thick brows using one product. The formula is mixed with powder and wax and will give you a stay put finish for $21.00.

Revlon Brown Fantasy Pencil and Gel is great for the creamy pencil consistency, and it looks exactly the color on your brows as it does in the package. You will have to keep stroking and feathering the pencil to achieve the thick brow look, but the color pigments on this one is a good choice.

Let is know if you have a great brow product you like and we will check it out and write about it or add it here.

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CHANEL EYEBROW PENCIL

 

Macy’s Sales 15% off All Cosmetics- Lancome, Chanel, Estee Lauder, Smashbox, Bobbi Brown, Stila, Mac Cosmetics and More.

You  won’t want to miss this. A great sale in the cosmetics department at Macy’s. Swoop up you favorite brands. You will never see this at Sephora on major cosmetic brands.

Macy’s  is having a sale till December 19th, 2017. All cosmetics are  15% off  Lancome, Chanel, Estee Lauder, Smashbox, Bobbi Brown, Stila, Mac and More.

Macy’s VIP sale is 30 percent off on designers that almost never go on sale.

Do you know about more sales? Please comment below.